Covering more Australians.
We used our regional broadcast partnership of the Big Bash League and Women’s AFL to create a campaign that shows just how wide our coverage goes.
Our mobile coverage is a bit like a game of cricket or footy, only our playing field doesn’t have any sidelines. We partnered with Guilty Content and director Christopher Tovo to bring this film to life by integrating match footage from our Optus sponsored teams, star players and a cross-section of Australians, as they played the biggest sporting matches the country has seen. From Bendigo to Ballarat, Mudgee to Mullumbimby, we showed our audiences in regional Australia that we’re a network that has them covered.