Celebrating Australia’s best mobile network

Optus won P3’s best mobile network, so naturally we created a campaign to not only celebrate their big win, but to remind Australians that it’s time to make the switch.

We conceived a tactical campaign that would attract the attention of our competitors and rally the team on Optus campus who made this win possible. Shot on location in regional NSW, we created an OOH and print campaign that captured the grand scale of a monolithic telco crumbling into a sand dune.