Because football.

Optus Sport are the exclusive broadcaster of the English Premier League, so to launch the new season, we tapped into the unique mindset of what makes a true fan of the game.

There’s nothing quite like a Premier League fan. They behave in a way that doesn’t always make sense to the rest of us. To track down these die hards, we partnered with the world’s most fanatic football publication. In collaboration with Mundial Magazine, we discovered that Australian fans are even more die hard than their comrades from the motherland, rising at 3AM to see their team win… or lose every game. Together we trekked across the country to uncover these followers and tell their stories through a multi-faceted and content-driven campaign.