Our local canvas

Using iconic local images we customised 245+ retail spaces in Optus stores around Australia

The regional Optus stores presented us with a great opportunity to tell the story of our improved network coverage in a relatable and uniquely local way. Their shopfront windows on the high streets of regional towns were invaluable advertising real estate.

So we set out on another massive Australia-wide project. Using the network vignette still imagery, we customised 114 different front windows and 132 back-walls, each using an image of an iconic local landmark – to demonstrate how the Optus network now had every corner of their region covered.