Radio

Our local canvas

We didn’t stop with 1.35 million booklets. The regional Optus stores presented a unique opportunity too. Their shopfront windows on the high streets of regional towns gave us another great way to communicate our improved network message in a relatable and uniquely local way.

This was another Australia-wide project on a massive scale. Using the network vignette still imagery, we customised 113 different front windows and 132 backwalls, each using an image of an iconic local landmark – to demonstrate the Optus Network now had their area covered.