Making Optus the natural choice for travellers.

Helping visitors experience the best of Australia with an Optus Traveller SIM.

When travellers arrive in a new city or country, they plan to experience everything they can, in the time they have. Based on this insight, Optus created the Traveller SIM. Offering affordable mobile plans, heaps of data, great coverage, and the large added bonus of discounted access to over 2000+ Aussie experiences, the Traveller SIM was designed to help Optus attract a larger share of the tourist market.

It was our job to make sure visitors found out about the Traveller SIM. And our best opportunity to convince them was at the airport on arrival. So, together with the Optus marketing team, in each of the major Australian airports we created a journey – from the gates, to duty free, to the baggage carousel and onwards to the store.