Beautiful coverage.

Optus wanted an always-on TVC approach to show Australians that their network investment extended to more places across the country than ever before.

We were tasked to bring the Optus β€˜Yes’ back into the minds of Australians, so we produced a total of 250 film vignettes to celebrate the iconic and the quaint, the majestic and the way out... and sometimes even the far out landscapes of this big old country, wrapping these scenes with our logo. We created and produced a subtle yet stylistic campaign that gave every Australian the chance to see one of their own local landmarks light up with brilliant Optus mobile coverage.