Change the future they see.

Turning our Women’s World Cup broadcast into a nationwide platform to counter gender bias in Australian sport.

Optus came to us with an idea to change how women are perceived in sport, with free access to the WWC for all school kids. From the perspective of a young girl’s bedroom to a dad’s sporting man cave, we created a campaign to disrupt overfamiliar environments. Collaborating with renowned photographer Mat Baker, we worked agile to concept, shoot, retouch and despatch across national print and digital properties in just three weeks. The campaign appeared in OOH, press, print, pre-rolls, digital and social media.